Online dating?

Tinder is a dating app that perfectly fits the needs of singles in the 21st century. It was launched in 2012 and was tested at Southern Methodist University. It quickly gained recognition and revolutionized the dating app market. Tinder utilizes location technology. Potential partners therefore live quite close, and the range of locations can be adapted to your needs. After creating an account, complete your profile with information about yourself. After that, you can browse the profiles of other users by swiping them to the right if you want to match with them or to the left when you reject them. It should be remembered that the number of "matches" is not directly proportional to the number of dates. Many people only collect matches and do not reply to messages from the interested parties, some also prefer to keep in touch only via chat. Tinder is popular in many countries. However, some people are afraid of stumbling on scammers or the so-called "fake accounts". That is why, when using the application, it is absolutely necessary to remember to exercise due caution, not to give the newly met person all your private information at once, and when you do arrange a meeting - inform someone you trust about this fact. It is also safer to hold the first meeting in a public place. Where can you find useful dating information? It may be helpful to keep track of current Webinar Academy training offer. Webinar online platform academy is a perfect place for all who are curious about the world.

Dating only?

Tinder is popular with both people who are looking for a long-term relationship and those who prefer a one-night stand. At the very beginning of the conversation with a newly met person, one should inform about the expectations of both parties to avoid misunderstandings and not to waste time unnecessarily. These days, it is also popular to use Tinder as a place to find new friends. Especially during the pandemic, meeting people in real life was difficult, which is why many people decided to look for other methods of acquiring contacts. In such a case you can choose to search profiles of representatives of both sexes, and not only the one corresponding to your orientation. Webinar Academy training will enable, among other things, to expand your knowledge about interpersonal relationships. Training platform providing online learning is a very popular solution nowadays.

My company on tinder ?

Can Tinder be used in marketing activities? It turns out that some companies have long used this solution. Through the app, you can reach recipients, e.g. with your social campaign. In the past, a social campaign distributed in this way was popular, drawing attention to the problem of forced marriages. Profiles with special graphics were created for this purpose. One of the slogans on them was: "You choose your partner. Many women don't have that choice." Tinder has also been used to help animals. One of the New York organizations created profiles of dogs from their shelter in the application. Once matched, the dog "invited" the user on a date. It turns out that Tinder can also cleverly help you attract new employees. One of the agencies used the following trick - it created two fictitious profiles that tracked potential candidates based on their interests and encouraged them send a CV. It is worth mentioning that Tinder is a good place for local campaigns. Due to the use of geolocation by the application, it is easier to reach a specific target group in this way and increase brand awareness. This is very useful for companies that want to address services only to local recipients. At the same time, it is important to remember that the actions taken should match the nature of the brand. Where to find useful information on effective marketing activities? Webinar Academy training can help. Online learning is a great alternative to face-to-face courses.

How does it fit?

As you can see, there are many situations in which Tinder can be used for marketing activities. Tinder Ads are available on Tinder in 5 formats. The first is the Branded Profile Card, i.e. an imitation of the user's profile. The profile remains active only during the campaign. It contains a gallery of up to 6 photos, as well as a logo, brand name and description. Swiping right means connecting to the brand. The user receives a message from the CTA. Native Display, on the other hand, is a static advertisement displayed while browsing user profiles. Swiping to the right is tantamount to moving to the landing page. The Video Card works in a similar way - in this case, a video appears instead of a static banner. Sponsored Inbox Message, on the other hand, ensures the greatest visibility and effectiveness. It's a clickable CTA message delivered directly to your in-app inbox. It always appears as the most recent and stays there until the end of the campaign, unless the user deletes it themselves. The most interactive format is Poll Card. It takes the form of a video encouraging people to complete a survey. After accepting the invitation, the user receives a maximum of 5 questions that appear sequentially. Replying works in the same way as accepting and rejecting matches. The result is usually a specific product assigned to the respondent based on their answers. What companies can be promoted in this way? There are a few more situations, apart from the campaigns already described, in which Tinder marketing has a chance to be successful. Advertising in the Branded Profile Card format can be useful, for example, to owners of e-commerce stores with clothing and sports equipment. Native Display advertising can be used, for example, by owners of jewellery stores with unique designs, while Video Card can be used by people who run neighbourhood confectioneries with hand-decorated pastries. Sponsored Inbox Message is a great way to invite the user for a romantic date in a newly opened restaurant - they will certainly be happy to receive a discount in exchange for taking advantage of the offer. Poll Card, on the other hand, will help you to choose the right RV model from the rental company offering the option of online booking.

Tinder can be successfully used by brands in their promotional activities. At the same time, remember to create an ad adapted to the nature of the company's business and choose the appropriate ad format. Webinar Academy training platform will help you to expand your knowledge on similar topics. The advantage of using an online platform is that you can learn from anywhere.