Facebook - you don't exist without it?
In the early 00s, Facebook had a near monopoly position in the social platform category. In that decade, existence on FB was almost a necessity.
Today, the social networking market is a bit more diverse, with sites often focusing on specific forms of media. And although most young people no longer consider Facebook a necessity, it continues to be a powerful platform with millions of users around the world. In short, it continues to have features, advantages, and target groups that distinguish it from other portals. Especially adults and older people prefer FB because of the ease of keeping in touch with family, friends, and former classmates, in accordance with the site's initial premise, by the way.
From a marketing standpoint, it's a great "anchor" because it provides us with many options designed for business. It also allows us to use the profile as a starting point. Facebook pages, especially those designed for businesses, allow us to easily redirect users to other places: a physical location, a website, or directly to a store or even a specific product.
Each of these options, plus an extensive system of tools and running statistics, can be a real goldmine for some brands. Why? The experts at Webinar Academy asked themselves the same question! They provided the answer in a comprehensive webinar, available on the Webinar Academy training platform.
Branding
With a variety of options, a Facebook page can easily become a digital business card for a company. An interested user should be able to find out basic information about the company, easily find their way to the website, contact a representative directly via chat and learn about news from posts.
This last option in particular is a major opportunity. Since FB is fairly friendly to longer posts, it makes sense to use this functionality to let customers know everything they might want to know. From short descriptions to photos, to sharing tidbits and offers, to longer texts that are almost blog-worthy, posts on the site can be used in multiple ways, and the engagement they generate carefully analyzed by admin tools.
And if one of them turns out to be particularly popular? Well, it's then worth considering promoting it further!
Advertisements and sponsored posts
Sponsored or promoted posts are just one of the many useful tools that Facebook makes available to businesses on its platform. With this feature, we can show a particularly successful, representative, or important post to a wider audience. If we already have a fanpage and hold a position that makes this option possible, all we have to do is select the appropriate post, choose the parameters we care about, then pay for the promotion and watch the post go out into the world.
But what if we're not sure of the parameters, the target audience, or the results we can aim for? No worries, Facebook can make suggestions based on our page data. We can also take a look at our page's statistics in the management panel on our own and make appropriate decisions based on those.
Sometimes, however, it can take a long time and even be frustrating to discern the many categories and options. That's why it's a good idea to save yourself the nerves and reach for courses prepared by experts that will bring us closer to the practical functions in an accessible way. One of them is just available on the Webinar Academy training platform!
Facebook - how to use
However, sponsored posts are not the only way to promote your business! As part of the marketing typical of social media, Facebook has an additional advantage that platforms more focused on the visual sphere, such as Instagram, Pinterest, or Tiktok, lack. Namely, as already mentioned, Facebook is much better suited to slightly longer text forms, as well as various lengths of video. Thus, in addition to the activities typical of social media marketing, FB can prove to be a good way to take advantage of another category, which is content marketing. This method of advertising is based on the regular production of useful and substantive content, so that the brand can make a name for itself not only as a provider of a service or product, but also as a provider of knowledge and expertise.
Therefore, company profiles on FB can be a great place for a little more planned, longer content, aimed at building an expert image. However, this is not the only way to take advantage of the numerous options and tools available on Facebook. Their description could fill an entire webinar - such as the one offered by the Webinar Academy platform. Expert opinions and advice wrapped up in an easy to digest and accessible online format can help any aspiring corporate page administrator get the most out of Facebook.
The world of social media is complicated, but it is a very effective way to promote your business, establish an expert position, and create an authentic connection with your customers. Therefore, it is worthwhile to familiarize yourself with the nuances of the most important ones. And Facebook is definitely still one of them, even if younger people seem to prefer other platforms such as Twitter or TikTok. Take full advantage of Facebook's potential with the help of a veritable treasure trove of knowledge, available through Webinar Academy's online platform.