Blog

• Traditional marketing - does it work?

  23-09-2022

  Marketing is a series of activities undertaken to promote products and services. Its purpose is to satisfy customer needs, as well as to increase sales and make a profit for the company. This is the most basic definition of marketing. The world is constantly changing, and with it the methods used to promote products, as well as to communicate with potential customers. Today, this is most often done online. However, this does not mean that marketing in the traditional sense has completely disappeared. Is it still as effective with so much going on online? What are the most common methods of traditional marketing?

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• Marketing ... preliminary analysis

  16-09-2022

  Marketing surrounds us from all sides. It's a broad term that encompasses many activities, and its main purpose is to promote products and services so that as many people as possible decide to buy. It used to be that the primary form of marketing practices were offline activities: banners, billboards, flyers or newspaper ads. Today, more and more marketing is happening online. These are often cheaper, easier to implement and more effective solutions, because the message goes directly to the target group.

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