Foursquare... so what?

Foursquare is an online platform and application that started in 2009. It is a social networking platform. Webinar Academy can successfully introduce anyone interested in this application to the principles using it, including how to promote their own business on the platform. Online learning has never been so interesting! The primary objective of the Foursquare application was to gather all the necessary information and opinions about locations that are of interest to users - including food and drink outlets, but also various entertainment venues, as well as attractions for tourists. This is an extremely comprehensive database, which is edited and updated by users. They can add the most valuable information from the point of view of customers, such as opening hours, as well as rate the venue and share opinions about it. The application uses a map to present the data, which is very clear and easy to use. The information on the map is shown in the form of points, which are located in the actual locations of the services or attractions in question. It is possible to add photos associated with specific places, as well as to enter their addresses. These options are particularly valuable for tourists, but also for permanent residents. In addition, the app allows its users to check in at given places, which is visible to their friends. This encourages meetings and conversations, as well as a kind of 'game' to collect points for turning up at a given place. Foursquare also creates a profile of a person based on the recognition of their preferences, so it can suggest new locations that are likely to fit their tastes. Such a feature is, of course, made possible by careful data analysis. Since 2014, Foursquare has been split into two apps - Foursquare and Swarm. While the former collects useful information about different places, their location and recommendations, the latter allows users to check in and inform other users about them. Webinar Academy is a training platform that gives you the chance to learn new marketing strategies using the above apps in your business.

An app for retirees?

Not only! Yes - Foursquare, as an online platform or app, can most definitely serve people who are past their active working lives and are already enjoying their well-deserved retirement. After all, this is the time to enjoy life, discover new places and meet up with loved ones - and not only that, as being in newly discovered locations fosters new friendships. Therefore, whenever a retiree wants to take advantage of technological developments to make their life easier, they can use this app to discover new restaurants, theatres, cinemas or cafés not only in their local area, but wherever they want. However, the app is meant for every age group, as all users, regardless of age, can be interested in exploring particular places in search of attractions or services. It can be used by pupils and students, parents, tourists, retirees, people in their prime working in corporations and more - literally anyone who likes to have the most important information in one place and use it successfully on a daily basis. The Webinar Academy training platform is here to help you learn the ins and outs of this useful application.

Industry and specialisation

The Foursquare app is most often used by industries that serve to make their customers' leisure time more attractive in various ways, but that is not the only application. With it, they can promote themselves and attract new crowds of satisfied customers. Webinar Academy training will therefore be the right choice for every entrepreneur. Which industries in particular should consider this form of promotion? We are, of course, talking about the powerful service sector of the catering industry. Bars, pubs, restaurants and cafés are an important location on the map of every person not only on their holiday, but also when they want to have lunch during a break from work or meet a friend somewhere in the city in his or her free time. For potential customers of the catering industry, it is important to know what kind of food is served at a place, what the atmosphere is like, what the prices are for a meal and how other guests have enjoyed their time at the place. Do they recommend it, or were they not treated properly? This is all something that a Foursquare app user can find out and choose the place that suits them best. This app is also used by shops and service establishments, that is, the beauty industry, health and medical facilities, places linked to public transport or, of course, the entire tourism industry. Foursquare is not only an online platform for finding interesting data, but also a completely new marketing tool for all service providers - and online learning makes it much easier for entrepreneurs to use this application. A training platform that effectively supports learning how to use information technology for your own marketing purposes is a good choice for anyone who wants to promote themselves in a modern, user-friendly way.

Corporate use

Thanks to Foursquare, entrepreneurs offering their services in the fields of food, medicine, beauty services, commerce or tourism, as well as many other industries, can learn about prevailing trends and fashion trends among their customers and address them accordingly, thus increasing the chance of regular visits. Of course, the basic function is simply to create a profile of your business and services on Foursquare, making it easy for customers and users of this app to see the information and find the location. Webinar Academy training in this case is a lifeline for those who do not yet feel entirely familiar with this type of application and promoting their business through it. In addition, Foursquare offers a range of paid and free tools for creating promotions and creating interesting offers that can make customers even more willing to use the services offered to them. It's also an opportunity to engage with influencers. While this may seem complicated, it will become clear by using Webinar Academy training - after all, everyone started somewhere. You may also find it helpful to share photos of the location of your services and to include the ability for your customers to add reviews, which will mutually encourage other app users to use the services offered there.