I am looking for an employee

In the past, when the internet was not such a common form of entertainment and knowledge, employees and employers had to use the forms of job or employee search available and popular at the time. At that time, it was mainly popular to post job vacancies or job search information in newspapers. Recruitment information was also posted directly in the streets, in the form of posters, or the employer himself or a designated employee walked the streets in search of a job candidate.

Of course, the basic form of seeking a job and an employee was simply to recommend friends, whoever was looking for a job or offered a job passed the information on to family or friends, and in this way it was often possible to achieve the desired goal. Temporary employment agencies were also very popular, recruiting workers and providing them to companies on a temporary basis. Nowadays, more and more employees and employers are using the internet and recruitment platforms such as LinkedIn to find potential employees or jobs. These platforms allow employees to set up profiles, build a professional network and receive notifications of new job opportunities that match their qualifications. Employers also use recruitment companies that specialise in finding candidates in specific industries or with specific qualifications. In addition, many companies use social media such as Facebook, Twitter to recruit in order to reach a wider range of candidates and attract their attention to a job offer.

Another social media

LinkedIn is a social networking platform that focuses on making and maintaining business contacts. It also allows users to create professional profiles, connect with other professionals and entrepreneurs, as well as view job postings and publish content related to any industry.

One of the main differences of LinkedIn compared to other social media, such as Facebook or Twitter, is that the platform focuses on business contacts and professional development, rather than on users' private lives. On LinkedIn, one cannot find holiday photos, cake recipes or similar information. Instead, LinkedIn offers its users the tools to build their own personal brand, promote their skills and experience and network with other professionals in their field.

Another important feature of LinkedIn is that it is a recruiter- and employer-friendly platform. Because users on LinkedIn create detailed professional profiles that include information about their experience, skills and achievements, recruiters can easily search for and contact potential job candidates.

Show yourself – employee

Employees can also use various online platforms to promote themselves and gain more employment opportunities. Here are some ways employees can use platforms to promote themselves: LinkedIn - is the most popular social media platform for professionals. Employees can create professional profiles on it, including information about their work experience, education and skills. They can also publish posts related to their industry and interact with other users, such as sharing their knowledge, participating in discussions or recommending other professionals. Twitter - although Twitter is a more general social media platform than LinkedIn, it too can be used to promote yourself. Employees can tweet posts related to their area of expertise, as well as retweeting and liking other users' posts. This allows them to build their personal brand and gain greater visibility with potential employers.

Blogging - blogging is a great way to share their knowledge and professional experience. Employees can create blogs on topics related to their specialisation and publish articles, guides or industry analysis on them. In this way, they can build their expertise in a particular field and gain more attention from potential employers.

In summary, there are many ways in which employees can use online platforms to promote themselves. It is worth remembering that a good profile on LinkedIn or blogging is not only a way to get new job opportunities, but also a way to build your image in the industry and gain more expertise.

Looking for you - employer

Today, many companies are using online platforms to promote their brand and search for potential employees. How do they do this? Here are some ways: • Recruitment portals - this is the most popular way to find an employee. Companies post recruitment advertisements on these portals and interested candidates can respond to them. The portal offers various tools to make recruitment more efficient, such as candidate filtering, recruitment tests and a recruitment calendar. • Social media - many companies use various social media platforms, such as LinkedIn, Facebook or Twitter, to promote their brand and attract potential employees. For example, employers can post about the company, its company culture and current projects, as well as post job opportunities and recruit candidates. • Company website - a company's website can be used to promote the brand and shape the employer's image. Companies can post information about their business, benefits offered to employees, recruitment policies and publish job vacancies on the website. • Mobile applications - many companies also develop mobile applications that allow for remote recruitment processes, such as video interviews. These applications are very convenient for candidates as they allow recruitment to be conducted from anywhere and at any time.

All of these tools allow employers to promote their business and conduct recruitment processes effectively.

In summary, both employers and employees can use online platforms to promote their interests in the industry. Additionally, it is worth exploring online training courses that will provide knowledge on how to build a strong corporate and personal brand. One of these is the Webinar Academy training platform, which guarantees quality training. With the right use of social media, you can increase your reach and attract new customers and employees.

Nevertheless, it is important to use these tools thoughtfully and strategically, avoiding the risk of negative consequences such as inappropriate behaviour or inappropriate content. In an era of digitalisation and increasing competition in the industry, the skilful use of online platforms can bring significant benefits and help you succeed.