New channels on the market

Every year brings more and more new trends in social media. This is due to constantly changing user behaviour and expectations. What works best today may be completely ineffective in a year's time. Each of the social media platforms on the market is committed to continuous development, aiming to grow in popularity with their audiences. The key to success in social media is to constantly monitor, analyse and thoughtfully implement emerging innovations. One trend for 2023 is omnichannel, i.e. marketing activities based on presence in several different channels. As in the previous year, TikTok, a mobile application for the publication of short videos, will continue to be top of the agenda.

What is ... Quora

Quora is a Q&A (Questions and Answers) service where users can ask questions and find answers. It was founded in June 2009, by former Facebook employees Charlie Cheever and Adam D'Angelo. Initially, the platform was mainly used by users from the United States. Over time, it became popular in other parts of the world as well, mainly in India. As of 9 December 2019, the English version of Quora is also available. As the research results show, the service is currently ranked 74th among all websites in the world. It is visited by more than 600,000,000 users every month. 70% of Internet users' visits to the platform come from search engines. 25% are direct hits and the remaining 5% from other traffic channels. What sets Quora apart is the high level of answers provided, the very good moderation and the carefully developed algorithms that display interesting answers to people who search for them and present the right questions to users who like to answer them.

The idea behind the platform

Quora is a portal for asking questions and sharing your knowledge. It allows users to find exactly the information they need at any given time. The platform allows you to search for questions by subject category. Among the most popular are: entrepreneurship, start-ups, science, food, technology and venture capital. What also distinguishes this service is the very well developed search engine. By simply typing in a question, the site presents answers prepared by other users, who are often experts in their field. These can be rated, commented on and thanked for the problem solved. The results most valued by internet users are displayed at the top. Quora combines the functions of other social media on the market. It is somewhat similar to Twitter, but unlike Twitter, there is no character limit per answer, allowing for comprehensive coverage of an issue.

To access Quora, you must have a Facebook or Twitter account. Because it works with the aforementioned social networks, it allows, among other things, the import of friends from the portal created by Mark Zuckerberg and the linking of accounts on both channels. This allows questions and answers to be automatically published on the Facebook wall.

What also sets Quora apart is that users register here under their real name. This is because the terms of service prohibit the creation of fictitious accounts. This makes every member of the community fully identifiable. A profile on this platform may include a photo, as well as information on the profession, services or products offered, and links to websites.

The use of Quora

Quora is an excellent place to carry out advertising activities for companies in various industries, with an emphasis on those targeting the English-speaking market. As mentioned above, the spectrum of questions asked here is extremely broad, and the available targeting tools allow for contextualised advertising. The platform is best suited to innovative, specialised products and services, including those aimed at businesses operating under the Software as a Service model.

Quora can be used successfully for content marketing activities. It helps build brand awareness by providing an opportunity to explain complex services or products. For this type of activity to be effective, you need to meticulously fill out your profile, exposing its connection to the topics covered on the platform. It is best to respond to those with more than 1,000 impressions. A professionally created profile will be an excellent showcase for the company contributing to its credibility.

How do I get all the necessary information on Quora? With the help of online training offered by the Webinar Academy platform. What is worth knowing about it? The Webinar Academy training platform explains Quora in an accessible way. Any user interested in the subject can use it. Webinar Academy is also supported by positive feedback from users. Among other things, they point out its intuitiveness, ease of use and comprehensive, substantive approach to the subject.

Quora is an online service where questions can be asked and answered on any topic. It can be used by pupils, students or simply those wondering about a particular topic, as well as business owners who want to increase their visibility and credibility.