Blog

• The voice of the community: Discord as a new space for communication

  09-02-2026

  The rapid development of digital technologies is changing the way people collaborate and exchange knowledge. Modern online platforms are becoming not only tools for conversations, but also a place to build engaged communities. In recent years, Discord has begun to play a special role - an application that has gained popularity around the world thanks to its unique approach to group communication. Its functionality and flexibility are appreciated by gaming enthusiasts as well as professionals and brands.

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• The Screen That Builds Brands: YouTube as a Pillar of Digital Marketing

  02-02-2026

  YouTube has been shaping the visual communications and marketing landscape for more than a decade. As the largest video platform in the world, it has become an integral part of companies' strategies and a place for the development of new business models. The development of algorithms and innovative content formats makes understanding the mechanisms of the website key to effective brand building.

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• Premium Audio: Tidal as a Tool for Music Brand Image and Marketing

  26-01-2026

  The modern music market requires brands to have innovative tools to build recognition and authentic contact with the audience. Streaming platforms like Tidal are redefining the way audio content is distributed and shaping new standards for audio quality. High-end technologies and a unique approach to artists make Tidal an important element of marketing strategies in the music industry. Learning about the history, mission, and technological foundations of this platform allows you to better understand its promotional potential.

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• The Sound That Sells: Spotify as a Modern Marketing Space

  19-01-2026

  Spotify has become one of the most important tools for brands looking to reach their audience. Today, music and sound are not only entertainment, but also a powerful channel of marketing communication. The dynamic development of streaming platforms opens up new opportunities to build relationships with customers and influence their purchasing decisions. Modern online marketing is increasingly using the potential of audio.

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• An ambition that didn't last: Google+ as an attempt to create the community of the future

  in 12-01-2026

  Attempts to build a new quality in social media were made by the largest technology companies in the world. Google+, a project of the giant from Mountain View, was supposed to be a response to Facebook's growing dominance and set trends in online communication. Despite its ambitious assumptions, the platform quickly lost its importance and was closed after a few years of operation. An analysis of its history allows you to better understand the dynamics of the market and the evolution of digital tools.

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• The Love Algorithm: Tinder as a Space for Emotion Marketing

  in 05-01-2026

  Dating apps have revolutionized the way people form relationships and build social connections. In the last decade, Tinder has become not only a tool for meeting new people, but also a cultural phenomenon and an important element of modern digital marketing. Understanding the workings of Tinder allows you to better analyze user behavior and predict trends in online communication.

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• 280 Influencer Signs: Twitter as a Real-Time Communication and Marketing Tool

  in 29-12-2025

  The digital revolution has made social media the main channels for brands to communicate with their audiences. Twitter, thanks to its specificity of short messages and instant interaction, stands out from other platforms. Its role in building business relationships and shaping public opinion is constantly evolving. Modern marketing is increasingly drawing inspiration from this tool.

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• The cryptocurrency of the future? StakeStone Analysis

  22-12-2025

  StakeStone is emerging as a significant player in the Ethereum liquid staking sector. Its value proposition focuses on creating a highly liquid and income-yielding STONE token designed for use across multiple networks. An analysis of its architecture, mechanisms, and place in the competitive DeFi market will provide insight into the potential of this solution.

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• The cryptocurrency of the future? Wrapped Bitcoin Analysis

  15-12-2025

  Wrapped Bitcoin (WBTC) is a token representing Bitcoin on the Ethereum blockchain, maintaining a one-to-one value with BTC. Its main goal is to enable the value of Bitcoin to be used in the dynamic decentralized finance (DeFi) ecosystem on Ethereum. An analysis of its mechanisms, history and market position will provide important information to those interested in the crypto-asset market.

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