Flickr... so what is it?

Flickr is an online platform where users can upload photos, images and graphic content. However, this is not the only attractive option. Flickr offers the possibility to create albums and collections of photos, making it easy to organise them and return to them quickly at a later point. They can also be shared and forwarded to others. This gives everyone the chance to discover brand new photos and videos, which can - depending on the licence - be used or simply enable the viewers to be inspired. The platform allows users to interact with each other. In this way, they can share their opinions about the photos: photographers can thus receive valuable advice or simply kind, motivating words. Forum discussions encourage the exchange of opinions, and people who upload material to Flickr have the opportunity to choose a Creative Commons licence and thus allow other users to use the uploaded material under different rules. Sometimes this will be for non-commercial use or through different copyright regulations, but sometimes some items have a public domain licence and can be used free of charge for all projects - including commercial ones. This creates a very large room for manoeuvre for people who create in different ways or who need material to fit in with their social profiles or personal brands. Webinar Academy's training platform allows you to become more familiar with this and other applications and use them in your business. Flickr is a tool that can be used to promote your own business.

A prehistoric Instagram?

Initially, Flickr was intended to be an add-on to a game, but this was not successful. Ludwig Gall and Steward Butterfield founded the platform in 2004 and when they noticed that the game with which this online platform was supposed to coexist was not successful, they focused solely on the platform itself. Was this the beginning of apps such as Instagram? One can only assume that Flickr's popularity caught the attention of other app developers and inspired them to create apps mainly related to photography and posting photos online. Flickr itself, however, is different from Instagram and has a slightly different purpose. It serves as a platform for promoting and sharing photographs and organising them. Instagram is an app where you can easily and quickly post photos taken at any given time, focusing very much on the ability to like and comment on photos. It is easy to use it to show what the poster is doing at any given moment, and you can edit a photo, if only by applying a filter to it – making the whole process very quick. Flickr is more of an image library - and Instagram a means by which young people express themselves. The two platforms have different roles. Today, it is clear that these boundaries are blurring and both apps can be successfully used in different ways, if only to promote one's personal brand. This can be done through Flickr as well as through Instagram and influencer collaborations. Web-based learning, and therefore a well-chosen training platform, enables you to learn how to use modern tools to promote your company. It might be worth it to pick Webinar Academy training for this purpose and start using these strategies in your business as soon as possible as well. Webinar Academy training is an opportunity for personal development and, at the same time, the development of your own brand.

Who knows about it?

Flickr is an online platform primarily familiar to creatives. These are primarily amateur photographers, but also professionals. They are also people who use multimedia works in various ways for their own projects. Graphic designers, collage artists and other artists browse the photo libraries on Flickr to find the images that best fit their creative ideas. This site is also friendly to all photography fans. Even if they don't photograph themselves, they have the chance to meet new favourite photographers and interact with them. Especially if such people are models, or are simply looking for a photographer to do a photo shoot for them. It can work similarly people offering some kind of product - they have the chance to find an artist who will do a product shoot for them in an original way. Although Flickr is not as popular as Instagram, for people who are involved in photography and creation, it is a valuable tool. Learning online is fun and easy - there's no need to get out from your house and get stuck in traffic trying to get to university or school. That's why Webinar Academy training offers so many opportunities - and one of them is learning at everyone's convenience. It's worth taking advantage of these opportunities and seeing how modern marketing may benefit your personal brand.

It may come in handy...

It is worth taking advantage of the convenience of online learning and discovering how operating on Flickr can benefit your personal brand. Webinar Academy's training courses provide access to material that will dispel doubts about using this type of platform to post photographs in an attractive way. But how can Flickr be used properly in marketing a company? First and foremost, you can publish photos of your products or services with relevant tags. In this way, other users who search for particular phrases will more easily come across the brand's offerings, being able to see exactly what it depicts. In addition, this provides an opportunity to connect with customers, including potential customers, and thus build a community. Engaging in conversations in the comments is always an advantage from the customer's point of view. You can also join various groups or contribute in forums: in this way the audience learns about the brand and forms an opinion about it. Using the Creative Commons licence inclusion feature, you can stipulate that images shared by the company require the name of the original author to be mentioned when they are re-shared or used. This way, users who have used the company's photo in some way or shared it somewhere must mention the company. This kind of promotion makes it possible for completely new people to learn about the company, even those who do not use Flickr. The Webinar Academy's training platform teaches how to do it all in practice, which can increase brand interest.

In conclusion, using platforms Flickr, which offer the possibility to share photos and share them between users can definitely be worth it. Interesting options such as integration between users, the discovery of new images, the creation of libraries and convenient licensing mean that the platform brings together not only photographers, but also various other artists, creators and photography fans. Using tools such as Flickr appropriately opens the door to using new marketing in your own business. Promoting your personal brand does not have to be difficult, especially with the facilities and opportunities offered by online learning.