Modern dating?

The creators of Bumble describe the platform itself as a creation meant for "connecting people". There are three modes here - Date, for people looking for their other half, BFF for those looking for friends and Bizz for people looking for business mentors. Bumble differs from popular dating apps in another matter too - in Date mode it is the woman who has to make the first move. Such a move is intended to dispel the stereotype that the initiative should come from the man. In the case of heterosexual matches, the lady has 24 hours to contact her match. Otherwise, the match expires. This can eliminate the problem of 'collecting' matches, common with Tinder and other apps. If same-sex couples are matched, each has the chance to make a move. The other party must respond within 24 hours, otherwise the match will disappear. Where can you get more valuable information on relationships? Might be worth it to follow the available Webinar Academy training courses. This online platform is really for everyone. Learning online with Webinar Academy can be done from anywhere.

A date with... a company?

Nowadays, every business faces a lot of competition, which is why entrepreneurs should focus on making the most creative marketing efforts possible to catch the attention of their audience. For this purpose, it might be worth using ... dating apps. Many people spend a lot of time using them, so the brand has the chance to subtly slip into their everyday life. Different apps and platforms offer different functionalities - the popular Tinder, for example, allows you to use one of the five available ad formats. In the case of Bumble, it is worth discussing the aforementioned Bizz mode in a little more detail. Nowadays, most people look for jobs through networking. Bumble Bizz was created so that professionals can network with each other, learn and share experiences. In this mode, just like in dating mode, the user sees people's names and profiles and decides whether they want to be 'matched' with their company. Some see this functionality as an alternative to a job search via LinkedIn. The app uses a geo-localisation option, so potential 'matches' are in relatively close proximity to the user. Using Bumble Bizz can be particularly beneficial for small business owners who want to gain more visibility. It is difficult for them to break through in a market dominated by global giants. By gaining matches with specific individuals, they can widen their network and find the perfect cooperation. It is definitely a less stressful way of acquiring business contacts than organizing formal live interviews. It will appeal especially to young people entering the job market. As the platform makes use of geo-localisation, it may also prove to be a good choice for those running local businesses. More information on business topics, among others, will be provided by the Webinar Academy training. The web-based training platform is really for anyone curious about the world.

A date with... personal branding

Users of apps such as Bumble decide for themselves how they present themselves. This gives them a little more room for manoeuvre than having to come to a stressful interview in person, during which a lot of people behave in a slightly different way than they do every day due to nervousness. Using Bumble, they can select a photo that other people will see, include what they think is most relevant information on their profile and create an entire profile so that it catches the attention of the exact audience it should. Users can include basic details such as gender, location or education, as well as anything else they deem appropriate - such as interests or additional skills. A potential business mentor may also find this form of image promotion more attractive than a classic resume. Where else to look for job search tips? One should check regularly for new training courses on these issues on Webinar Academy. It is an online platform that enables everyone to expand their knowledge.

Is this not too much?

Should every company use dating apps in its marketing efforts? It should come as no surprise that the answer is 'it depends'. One should bear in mind that we are still talking about platforms that are primarily used to find a romantic partner - for some businesses, promoting products or services in this way could therefore be seen as unprofessional. At the same time, it should be borne in mind that Bumble has a separate mode for acquiring business contacts, so judicious use of this mode can bring many benefits. The ability to post specific, selected information about oneself and the need to 'swipe right' from both parties involved increases the chance of finding a partner or mentor who is as suitable as possible. The app allows not only chatting with matched people, but also the transfer of this network to the real world due to the relatively short distance between them (geolocalisation function). Bumble Bizz is a mode designed primarily for networking, i.e. establishing business relationships in order to cooperate, exchange knowledge and skills. Such relationships are associated with many benefits for both parties. In this way, it is possible to promote one's company, attract the attention of potential customers, acquire colleagues or simply exchange practical tips on running a business with other people. As mentioned above, Bumble works especially well for small business owners who want to gain more visibility and for companies that operate locally. Different online platforms provide different opportunities to promote a business - depending on the one chosen, you can also choose to display ads of your products or services to users in the form of your choice.

Nowadays, companies definitely have more options when it comes to possible promotional activities, but they also have to be more creative than they used to be. One modern way of advertising one's products or services and gaining business contacts is to use apps that allow one to meet a partner or friend in an original way, such as Bumble. Those wishing to learn more about this and similar topics should regularly follow the Webinar Academy training platform.